Summer Outdoor Retailer Expo Box

Outdoor Retailer is the world’s leading business-to-business outdoor sports show where industry brands, retailers, reps, designers, suppliers and leaders gather. The custom gift box was designed to hold a red branded water bottle which peeked through the logo die cut. Using custom illustration, the outside of the package tells the story of Frank, the Kangaroo rat who gifts the “squishy hoomins” a water bottle to keep them hydrated in the hot Utah desert.

Designed in collaboration at Netrush.
Roles: Designer & Illustrator